Attracted by strong brand imagery and squeezable packaging, but expect labels to stick and stay. These products are often used in moist, wet and humid conditions over long periods of time, and they encounter a wide range of household chemicals.

To maintain their leadership, brand owners are constantly innovating new products and packaging. Personal care labelling solutions must set a new standard for both aesthetics and performance.

Home and personal care labels are usually:

• Conformable and squeezable
• Resistant to water, oil and chemical
• A major element in the product’s presentation