Mystery Shopping is an effective method to gather feedback on how the company is perceived from a customer's perspective. Motivation of employees to always be professional to the maximum with every customer because you never know when you’re dealing with a mystery shopper.

Mystery Shopping develops a habit of Proactive Customer Service. The Sales staff could be of more help to the customer, know how to respond to the customer complaints, aware of their competitors, suitable sales technique and have sufficient knowledge of the products and services.