In 1973, we opened Malaysia’s first KFC restaurant. We have since grown to become the country’s largest restaurant chain operator. We are the only company to have been granted the right by Yum! Brands to establish and operate KFC restaurants in Malaysia, Singapore, Cambodia and Brunei, as well as Pizza Hut restaurants in Malaysia and Singapore. The majority of our business is derived from our operations in our primary market, Malaysia, followed by Singapore. KFC forms the largest part of our business and the key driver of our growth.
To date, we operate over 1,270 KFC and Pizza Hut restaurants, serving approximately 25.6 million customers a month. Malaysia ranks as the country with one of the largest KFC and Pizza Hut store counts among Yum! Brands’ Global Franchise Network. Our position in the country as the leading restaurant chain operator and an iconic brand among customers has made our restaurants the “Preferred Brand” for partnership with Malaysian corporations.
Our brand equity has been further affirmed through industry awards like the Putra Brand Awards, Malaysia’s Strongest Brands and Yum! Franchisee of the Year.
KFC
Malaysia ranks 6th under the Yum! Brands’ global KFC franchise network
The first restaurant opened in Malaysia back in 1973. Today, KFC is the leading quick-service restaurant in the country in terms of sales and number of restaurants, and the second quick-service restaurant brand in Singapore in terms of sales. A report by Euromonitor stated that in 2016, our KFC restaurants held a market share of 45% in the quick-service restaurant segment by sales volume.
PIZZA HUT
Malaysia ranks 4th under the Yum! Brands’ global Pizza Hut franchise network
Pizza Hut opened its doors to Malaysians in 1982 and today, it has a market share of 23%. According to Euromonitor, Pizza Hut is the leading Western full-service restaurant and home delivery brand in Malaysia and Singapore in terms of sales volume.